is the technology the best that it can be? are you getting the money that you need toward the television innovation, for example? >> we're very confident in what is happening in the television wear and the best example of that right now is not only are we introducing tvs that enable you to access and cure eight content and learns what you want and gives you suggestions on it, but we're also providing a future-proof solution. so we introduce this next month, an evolution kit that basically enables you to bring the benefits of the 2013 of it into your 2012 tv. that's innovation. >> why wouldn't you want consumers to go out and buy a 2013 tv? we want them to do that, but how many times have you made a purchase and a significant purchase, several thousand dollars and six weeks later you hear about the newest thing? >> these days, six minutes later and the average life of a television is five or six years so we want to provide those consumers a multi-year upward, upgrade path and it gives you the benefits of the 2013 tv. >> do you